Looking to create sustainable packaging for your nutrition bars? Follow these four simple steps to create eco-friendly packaging for your products. From selecting sustainable materials to planning for proper disposal at the end of the product’s life, this guide covers everything you need to know to make your packaging both sustainable and customer-friendly.
Your nutrition bars promote healthy and eco-friendly living, so why not extend that message to your packaging? Using sustainable materials and paper-based, 100% recyclable boxes, you can truly offer your customers the "whole package" (pun intended)!
Packaging not only protects your products but also serves as a powerful branding tool. Custom packaging allows you to share your brand story, highlight your values, and build a loyal customer base. An unforgettable unboxing experience fosters customer loyalty and boosts your brand's visibility in the community.
The benefits of focusing on packaging are clear. But where should you begin when designing eco-friendly packaging for your nutrition bars? Don’t worry—here’s how to get started in just four simple steps!
Step 1: Consider multiple box types
Start by deciding which box type best suits your nutrition bars. For lightweight products like these, folding carton boxes are a popular secondary packaging option. They are cost-effective, easy to assemble, and provide ample space for printing on all sides. This allows your brand to showcase every essential aspect of your identity while maintaining functionality and affordability.
Want to elevate your packaging? Opt for display boxes instead! Similar to folding carton boxes, display boxes arrive pre-glued and flattened, making assembly a breeze. Once popped into place, they are perfect for showcasing your nutrition bars on store shelves. These boxes not only highlight your logo and branding but also provide customers with a sneak peek of your product, increasing shelf appeal and drawing attention to your brand.
A great example of utilizing display boxes effectively is SETBAR. These organic, vegan, gluten-free, and non-GMO nutrition bars are packaged in display boxes for clients like gyms and yoga studios. For residential and individual customers, SETBAR opts for folding carton boxes. This approach allows them to tailor their packaging type to suit the needs of their diverse customer base, ensuring the right packaging is used for each interaction.
Step 2: Think about primary packaging as well
While paper-based and eco-friendly boxes are a great start, many brands still rely on plastic wrappers for their nutrition bars, which undermines sustainability efforts. Consider transitioning to compostable paper wrappers for your bars. This switch not only boosts your brand's eco-friendly image but also provides customers with the opportunity to compost the wrapper after enjoying your product. For instance, Clif Bars has committed to incorporating compostable wrappers into their packaging by 2025, setting a commendable example for sustainable innovation.
If compostable paper isn't an option, consider biodegradable plastics as a sustainable alternative to traditional plastic wrappers. These eco-friendlier plastics help reduce environmental impact while maintaining product quality. If you choose to stick with regular plastic wrappers, include clear disposal instructions on your packaging. This not only informs customers about proper recycling practices but also demonstrates your brand’s commitment to sustainability, making it easier for them to support your green initiatives.
Step 3: Switch to sustainable packaging inks
Soy-based inks are a sustainable alternative to petroleum-based inks, offering brighter and more vibrant colors while degrading easily and leaving behind fewer chemicals. For food-related products, minimizing chemical usage is crucial, and soy-based inks align perfectly with this goal.
CustPrints exclusively prints all its boxes using soy-based inks, allowing them to provide eco-friendly and cost-effective packaging solutions compared to petroleum-based printing methods.
Step 4: Green Shipping
The shipping method is just as important as the packaging. The way your boxes are shipped and the shipping method you employ are likely to be noticed by your customers.
When shipping your boxes, remember that less is more. Avoid overwhelming your customers with excess material to dispose of during unpacking. Instead, provide creative ideas for reusing the boxes your bars come in—after all, display boxes can hold more than just nutrition bars!
If you use tissue paper as a filler, include a reminder that it’s compostable and even add a quick “how-to” guide for building a home composting site. Steer clear of foam pellets since they cannot be recycled, and opt for eco-friendly alternatives that align with your brand’s sustainability goals.
Shipping methods can benefit from a green touch too. When ordering packaging from manufacturers, choose boxes that ship flat, like folding carton boxes or display boxes. Flat-packed boxes save space and reduce the need for excess container or airline capacity, making the process more efficient and sustainable.
Take advantage of this by planning ahead to maximize the quantity per shipment, which also helps save costs. Additionally, consider ocean shipping as a cost-effective and eco-friendly alternative to air freight, significantly lowering your carbon footprint.
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You can convey a strong and positive message to your customers about your brand, goods, and packaging by following these easy steps. Get started on getting eco-friendly packaging for nutrition bars today!
Looking to design packaging for other products? Check out these blog posts for more inspiration!
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