Discover CustPrint's expert tips for promoting your eco friendly packaging and sustainable practices to your customers online and offline. Find out how to effectively showcase your commitment to sustainability and make a lasting impression on your audience.
You’ve invested time, effort, and resources to make your brand, products, and packaging sustainable—kudos to you for taking that crucial first step toward eco-friendliness! But here’s the question: are you fully maximizing your ROI?
Sustainability is a growing expectation among consumers, but not everyone interacting with your brand will automatically notice the eco-friendly initiatives you’ve undertaken. As demand for sustainability becomes a key priority for customers, it’s essential to communicate these efforts proactively. Whether through your marketing, product descriptions, or packaging design itself, sharing your sustainability story helps you connect with your audience, build trust, and reinforce your brand’s values. Don’t let your hard work go unnoticed—let your customers know how you’re contributing to a greener future.
Why tell your customers about your eco friendly packaging initiatives?
The answer is simple—because your customers care. Globally, 8 out of 10 consumers surveyed expressed that they value sustainability. Even more compelling, over 70% of these respondents indicated they are willing to pay an average of 35% more for eco-friendly brands.
To capture this growing market, it’s not enough to simply adopt sustainable practices—you must actively communicate them. Incorporate your eco-friendly efforts into your marketing strategy, packaging design, and brand storytelling. By doing so, you’re not only aligning with your customers’ values but also positioning your brand as a leader in the sustainability movement.
Promoting your sustainability not only inspires your customers to embrace greener lifestyles but also strengthens their trust in your brand. This trust fosters loyalty, encouraging repeat purchases and long-term support for your products.
Added bonus: Positive reviews, word-of-mouth recommendations, and social media shout-outs amplify your brand's reach and attract a broader clientele.
If you’re convinced of the benefits of promoting your eco-friendliness, let’s dive into practical strategies to help you communicate your sustainability efforts effectively. These tips will ensure maximum visibility and deliver the best returns on your marketing investments.
1: Print it on your products and your packaging
One of the simplest yet impactful ways to inform your customers about your sustainability efforts is by featuring them prominently on your packaging and product labels.
You’ve likely noticed the recycling symbol on packaging made of plastic, paper, or other recyclable materials. It’s a small but powerful statement—a way for brands to communicate that they’ve made eco-conscious decisions and encourage their customers to do the same. By including these symbols or messages, brands not only position themselves as environmentally responsible but also motivate their customers to embrace sustainable practices, fostering a shared commitment to a greener future.
What more could you add to your products and packaging?
- Include QR codes that link to your company’s sustainability page.
- Print messages and notes for customers to follow when disposing of their packaging responsibly.
- If your brand has tried to reduce water usage while making the product or made it a point to print using soy-based ink, then include it on your packaging.
Chezza has printed a few lines on their commitment to the planet on their packaging
2: Join green initiatives with your partners
Your partners most likely care about the environment just as much as your customers do. Be sure to get in touch with partners who have their own projects to find out how they can work together for both parties' benefit.
We embraced this concept by partnering with EcoMatcher to plant one tree for every 200 boxes ordered by our clients. This collaboration creates a win-win scenario for everyone involved:
- EcoMatcher moves closer to achieving its mission of reforestation.
- We contribute to environmental restoration by planting trees and offsetting the use of new paper with post-consumer content.
- Our clients actively participate in making a positive impact on the planet and enjoy the unique opportunity of "owning" trees tied to their orders.
This initiative not only aligns with our sustainability goals but also strengthens the connection between our clients and a shared commitment to environmental stewardship. Together, we’re making a difference—one tree at a time.
3: Make sustainability stand out on your website
Your storefront isn’t the only place that needs to make a lasting impression—your website does too. Most people wanting to learn about your brand will likely visit your website or social media pages first.
If sustainability is a key part of your brand, ensure it’s prominently featured on your homepage.
For example, BEAMS highlights its eco-friendly packaging initiatives on its website, complete with visuals of its sustainable packaging to drive the message home.
Nail Deck also has a whole page devoted to sustainability, where they discuss their goal of creating cruelty-free nail products without harming the environment. You can also see some of Nail Deck's packaging here!
4: Make use of social media and syndicate your content
Be sure to consistently release content that informs and educates your clients about all of your sustainable initiatives.
Blog entries, infographics, product images, podcasts, and videos can all be used for this. Share these pieces on your social media to increase engagement and visibility. Remember to regularly promote the idea and keep the message fresh in your customers' minds by repurposing old content in novel ways in addition to producing new content.
5: Launch #campaigns
Gamification can be a brilliant way to catch the attention of your customers. Why not incorporate sustainability into gamification?
Launch hashtag campaigns that inspire customers to share images of your products, tag your brand, and use your campaign hashtags. For example, Patagonia’s #LoveThePlanet campaign in 2016 combined purpose with action, donating all Black Friday sales to environmental groups. The result? Customers purchased products in droves, shared thousands of posts on social media, and made the hashtag go viral.
Similarly, in 2018, Keen Cups encouraged customers to use #EverydayChangeMakers to share personal stories about reducing plastic usage, fostering a community of like-minded individuals.
Brands can also create interactive activities, such as inviting customers to come up with creative ways to reuse their packaging or product containers. These initiatives not only promote sustainability but also generate customer-driven content for the brand’s social media platforms and website, enhancing engagement and visibility.
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Marketing your eco-friendliness can highlight your brand’s efforts in enhancing your ecological footprint. This further positions you ahead of the competition and acts as a competitive advantage for your brand. More people than ever before are becoming concerned about the environment, whether they are partners, suppliers, or customers. Thus, begin promoting your green projects right now!
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