How to Take Product Photos for Your Website We compiled a list of our top tips to get started on your own product and packaging photography. We can help you with everything from camera selection to background color selection, product display, and angle experimentation!
How to Take Product Photos?
Whether on social media or your website, making a good impression on your customers is key. Positive impressions not only shape how customers perceive your brand but also encourage them to spread the word about your products. High-quality images of your products and packaging are one of the most effective ways to capture attention and convey information visually.
It’s not just about making your photos look aesthetically pleasing; they must also accurately represent your product's true quality and features. Misleading images can lead to negative reviews and drive potential customers to competitors, hurting your brand’s reputation.
To ensure your products shine and earn positive feedback, investing effort into product and packaging photography is essential. But don’t worry—you don’t need to spend a fortune on a professional photographer. Here are 4 easy DIY tips to help you capture polished, high-quality photos of your products and packaging.
Give your smartphone camera a shot
You don’t need an expensive, state-of-the-art camera to capture stunning photos of your products and packaging. Smartphone cameras have come a long way, offering impressive quality that’s often good enough for your needs. By keeping a few tips in mind, you can ensure your photos look sharp and professional:
- Use a camera with 12 megapixels or higher: This provides the resolution needed for crisp, clear images that can be zoomed in and edited without losing quality.
- Adjust your settings manually: Tailor the camera settings—such as exposure, white balance, and focus—based on the lighting and environment for optimal results.
- Invest in a tripod or stabilizer: A steady hand isn’t always enough. Using a tripod or smartphone stabilizer ensures your images are blur-free and sharp.
- Consider add-on lenses for smaller products: If you’re shooting tiny items like jewelry, macro or specialty lenses for your smartphone can help capture fine details and enhance focus.
With these simple adjustments and tools, your smartphone can deliver photos that rival professional shots!
Consider backgrounds with a pop of color or create a scene
White backgrounds can help your personalized boxes or one-of-a-kind items stand out, but this is not always the case with colored backdrops or background scenes. Bold colors can actually help create a contract and make the entire image stand out!
Why not try making a scene around your product or packaging if you prefer something more organic and do not like plain background colors? Include furniture and other items that give your customers a better understanding of your product, its applications, and a virtual taste of what it would be like to own it. The better your scene, the more relatable it is.
GratiTea: Custom Foldable Rigid Boxes
By setting a warm cup of tea and cake on a table next to their tea packages, GratiTea set up a scene in the picture above. Customers can better understand the brand's identity as a self-care company offering a variety of tea flavors thanks to this image.
Show all product variations for the best comparison
Try to incorporate the various product types you offer into the placement of your packaging boxes. To ensure that their customers are aware of all the options before making a purchase, BEAMS, a coffee company, for instance, included all of their coffee flavors in some of their photos.
If your products come in different colors, always include photos showcasing each option. Relying on customers to imagine how a product might look in another color can limit their interest and engagement. By displaying all available colors, you not only cater to diverse preferences but also position your brand as confident in the quality and appeal of its entire product range. This simple step enhances transparency, builds trust, and can even boost sales by helping customers visualize their ideal choice.
Experiment with angles
People are naturally drawn to photos taken from unique angles because they stand out from typical views and instantly grab attention. Experiment with angles to highlight specific features or details that differentiate your brand from competitors. For instance, close-ups of intricate textures, unique designs, or functional elements can add depth to your presentation.
When working with natural lighting, pay close attention to how light interacts with your product. Since you can’t control the light’s direction, adjust your product’s angle to create balanced shadows and soft edges that enhance its appeal. Properly angled shots not only showcase your product’s best features but also add a professional and artistic touch to your photography.
To capture the shape of the box, the printing, and the design on all sides, and to give customers a proper look at the product without them being physically present, we always make sure to angle the boxes in different directions when taking product photos of our boxes.
Miabelle's Custom Tray and Sleeve Boxes
Once you have your photos, all you need to do is edit them to make them look professional, and you are done! You have images that are ready for a website at a low cost. In an otherwise competitive eCommerce environment, start your own do-it-yourself product and packaging photography to attract potential customers.
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